Group: I (Theory)

1) Advertising Art & Ideas

2) History of Visual Communication

Group: II (Practical)

1) Drawing

2) Nature and Object Drawing

3) Colour

4) 2D Design

5) 3D Design*

6) Perspective*

7) Visualisation*

8) Graphic Design

9) Typography & Calligraphy

10) Layout

11) Introduction to Elective Subjects* (Only Lectures) - (Elective Subjects:)

a) Lettering & Typography

b) Illustration

c) Photography

d) Computer Graphics

e) Exhibition-Display Design & Stagecraft.

12) Introduction to Subsidiary Subjects* (Only Lectures)

(Subsidiary Subjects: Printing - Block Making - Plate Making - Screen Printing.)

Group: I (Theory)

1) History of Visual Communication

2) Advertising Art & Ideas

Group: II (Practical)

1) Drawing

2) Typography & Calligraphy

3) Visualisation*

4) Graphic Design*

5) Package Design

6) Information Design

7) Communication Design

8) Introduction to Elective Subjects* (Practical based common assignments) - (Elective Subjects:)

a) Lettering & Typography

b) Illustration

c) Photography

d) Computer Graphics

e) Exhibition-Display Design & Stagecraft.

9 Introduction to Subsidiary Subjects* - (Practical based common assignments)

(Subsidiary Subjects: Printing - Block Making - Plate Making - Screen Printing.)

Group: I (Theory)

1) Advertising Art & Ideas

2) Copy Writing*

Group: II (Practical)

1) Drawing

2) Graphic Design*

3) Information Design

4) Publishing Design

5) Communication Design

6) Elective Subject

The student has to select any one subject as elective from the following, which he/she has to continue till the Final Year.

a) Lettering & Typography

b) Illustration

c) Photography

d) Computer Graphics

e) Exhibition-Display Design & Stagecraft.

One-fifth of the total number of admitted students will be admitted in each of the elective class, on the basis of merit.

(Subsidiary Subjects: Printing - Block Making - Plate Making - Screen Printing.)

Group: I (Theory)

1) Advertising Art & Ideas

2A) Dissertation/Project Report

2B) Viva-Voce

(To be conducted at the time of examination)

3) Copy Writing*

Group: II (Practical)

1) Information and Publishing Design

2) Communication Design

Print Media / Out Door Media

Project with selected elective should be completed with thorough understanding of every step of Advertising Campaign from Market Study to Final Presentation.

The Project should cover anyone area from the following :

Product: Consumer - Consumer Durable.

Service: Commercial - Non Commercial.

Public Welfare: National - International.

This project should consist of minimum 6 media and minimum 10 assignments during the academic year.

3) Elective Subject (As selected in the Third Year.)